QVB, Sydney

Construction By Design were engaged to deliver Australia’s first new concept store for Swarovski “Crystal Studio”

The Crystal Studio concept aims to redefine retail in the jewellery space, offering consumers the opportunities to “style their own sparkle” through an elevated in-store experience that offers a “memorable, highly interactive and socially focused environment,” explained in their brand in a statement.

The store concept heralds a new phase in Swarovski’s differentiated approach to the retail experience by creating a “dynamic and creative space” infused with key aspects of Swarovski’s iconic DNA – glamour, mastery and innovation.

The Crystal Studio places the customer and their unique needs at the heart of the experience, encouraging creativity and spontaneity, with immersive digital jewellery stations allowing consumers to spend time discovering new products, curating looks with consultations from Swarovski’s in-store stylists and exploring product ranges virtually.

In addition to an optimised store format, the layout has also been reimagined to truly reinvent the shopping experience, with digital dimensions integrated throughout to guide the shopping experience, starting from the shop window screens, aimed at capturing consumer’s attention, to interactive tablets providing styling tips. Large screens display inspirational visuals, seasonal brand and campaign content, and create a contemporary, fresh and immersive in-store experience.